Startup Metrics
Churn Rate
Definition
What is Churn Rate?
The percentage of customers or recurring revenueRevenue expected to repeat under subscriptions, contracts, or ongoing customer relationships. lost during a period.
Example in practice
How This Looks in Practice
A service losing 20 of 1,000 customers in a month has 2% customer churn.
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Related Terms
Startup Metrics
Burn Rate
The rate at which a company spends cash, commonly measured monthly.
Startup MetricsCash Runway
The estimated time before cash runs out at the current burn rate.
Startup MetricsMonthly Recurring Revenue
Recurring subscription revenue normalised to one month.
Personal FinanceSavings
Money set aside rather than spent, often for emergencies or future goals.