Startup Metrics
Unit Economics
Definition
What is Unit Economics?
Revenue, cost, and profit relationships measured per customer, transaction, or unit.
Example in practice
How This Looks in Practice
A delivery business compares contribution per order with acquisitionThe purchase of control or ownership of a company or business. cost.
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Related Terms
Startup Metrics
Burn Rate
The rate at which a company spends cash, commonly measured monthly.
Startup MetricsCash Runway
The estimated time before cash runs out at the current burn rate.
Startup MetricsMonthly Recurring Revenue
Recurring subscription revenue normalised to one month.
Personal FinanceSavings
Money set aside rather than spent, often for emergencies or future goals.